How Acti-Lift works

The Tide with Acti-Lift formula contains technologies to help lift off stains with ease.

Acti-lift has 3 parts:

• Cleaning enzyme - helps provide deep cleaning of fibers so stains lift off more easily
• Cleaning polymer - designed to boost Tide's already great cleaning surfactant to help break-up dry stains and lift them from fabrics
• Whiteness booster - helps to give a great whiteness result - even in just one wash

Frequently asked questions about Acti-Lift

What is the Acti-Lift formula?
Our Acti-Lift formula is designed with ingredients to help provide deep cleaning of fibers, break-up dry stains, and provide a whiteness boost. Soon, you will find it in place of your current Tide when you shop.

Is Acti-Lift technology unique and exclusive to Tide?
Yes, Acti-Lift is unique and exclusive to Tide only and will soon be available in many of your favorite Tide varieties. Acti-Lift technology is not in other detergents.

Will Acti-Lift technology be too harsh on my clothes?
No. Like all Tide products the Acti-Lift formula is extensively tested to ensure that it's safe for all machine-washable fabrics.

Can I use Acti-Lift in HE machines?
Yes, there will be HE versions of many of your favorite Tide varieties including Tide with Bleach Alternative, Tide Coldwater, Tide with a Touch of Downy, Tide plus Febreze Freshness, and Tide plus Febreze Freshness Sport.

Can Acti-Lift be used with laundry additives - bleach, laundry boosters (Tide Stain Release, etc)?
Yes, Acti-Lift can be used with laundry additives such as bleach and laundry boosters. As always, be sure to read instructions before using additional products.

Can Acti-Lift be used for colors and whites?
Absolutely; Acti-Lift is suited for both.

Can I use Acti-Lift on all types of material/clothing?
Acti-Lift can be used on all washable fabrics. As always, for best results, please be sure to read you garments care label instructions.

Is the packaging recyclable?
Yes, our packages are recyclable and in fact, all Acti-Lift bottles have been made from 25% or more post consumer recycled plastic.