Colgate Optic White Product Description

Colgate Optic White uses unique technology to safely whiten teeth from the inside out.
Colgate Optic White?s enamel-safe formula features hydrogen peroxide and abrasives to remove surface stains, and its Sparkling Mint flavor helps freshen breath.
Contrary to what most people think, not all whitening toothpastes are the same. In fact, most whitening toothpastes only remove surface stains. New Colgate Optic White whitens teeth from the inside out. Colgate Optic White's unique formula features Hydrogen Peroxide -the same whitening ingredient as strips, making it more convenient to achieve special occasion whitening, for whiter teeth in one week, for results that get even better with continued use. With a gentler 1% hydrogen peroxide concentration.

Frequently Asked Questions?

Q. What sizes and flavors of Colgate Optic White toothpaste are available to purchase?

A. Colgate Optic White toothpaste will be offered in:
    0.85oz Paste (Sparkling Mint)
    4.0oz Paste (Sparkling Mint)
    5.5oz Paste (Sparkling Mint)
    4.0oz Paste Twin (Sparkling Mint)

Q. Why do you use a whitening toothpaste to whiten teeth?

A. Our teeth get stained by a variety of substances like coffee, wine, tea, dark berries and tobacco. With time, and more so as age progresses, stained teeth will appear increasingly dull or yellowish in color. Regular whitening toothpaste whitens the surface of our enamel with the mechanical action of silica.

Q. How is Colgate Optic White toothpaste different from other whitening toothpastes?

A. The Colgate Optic White formula is a first for Colgate. It contains hydrogen peroxide, the ingredient used in whitening strips to remove stains below the surface of teeth, for whiter teeth in 1 week. For the first time, our scientists were able to develop a hydrogen peroxide formula that does not require a dual-chamber dispensing method. Not only that, but the formula also helps remove surface stains, and offers cavity protection, fresh breath and plaque removal with regular brushing.

Q. Can Colgate Optic White be used daily?

A. Yes, Colgate Optic White has been designed to provide not only superior whitening but also daily oral care.

Q. Does Colgate Optic White toothpaste have all of the benefits of other standard fluoride toothpastes?

A. Yes. In addition to providing whitening results, Colgate Optic White toothpaste fights cavities, freshens breath and helps reduce plaque with regular brushing.